Alex Honnold + buildings + Ira Glass sound-alike = why aren’t you watching this already? Honnold climbs some things and talks about his upcoming Taipei 101 climb. Perhaps more interesting that an insurance company is promoting risky behaviour in an effort to convince people they need their product. Either they think nobody will follow Honnold’s example, or the amount of revenue from new clients will outweigh losses from buildering related claims — which is probably true and some Fight-Club-car-recall worthy bean counting right there. They’ve got a dedicated page on their website for Alex and *ahem* *whisper* it’s actually pretty cool: */whisper* OK, I felt a bit dirty saying that. Full disclaimer: I get jack shit from Stride Health.